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Stories
with corazón,
Strategy
with purpose.
Culture decides what people hear, believe, and remember. As a cultural strategy boutique, we shape messages that resonate, build trust, and drive meaningful impact across Latino and other diverse communities.
Capabilities
Founder-led practice working with philanthropies, brands, and NGOs.
OmniInsights
Discover how communities perceive your message, analyzing patterns, identifying opportunities, revealing blind spots, and uncovering nuance before shaping any strategy.
OmniStrategies
Build strategic roadmaps, grounded in cultural insights, that guide campaign direction, outreach, partnerships, and public engagement with media, communities, and stakeholders.
OmniNarrative
Narrate culture-led stories that bring strategy to life, earning visibility while reflecting how communities see themselves, interpret meaning, and decide when to trust and act.
Founder
Jenny
Medina
Morris
Founder & Cultural Strategist
Every project is led by Jenny, from insight through execution, drawing on deep roots in Latin America and over two decades of experience in media and communications.
Jenny began her career as a journalist in her hometown of Lima, Peru, covering the final years of Alberto Fujimori’s dictatorship. This experience shaped how she understands the power of information.
She later carried this approach into advertising, producing advertorial content for Fortune 500 companies, including Procter & Gamble and Johnson & Johnson.
She led a statewide public relations campaign that doubled Connecticut’s Hispanic voter registration goal and advanced equitable outreach initiatives for the Hartford Foundation for Public Giving, among others.
Recent communications work includes front page coverage and triple-digit earned media ROI for the International Festival of Arts & Ideas, featuring global artists such as Angélique Kidjo, Jon Secada, and Samara Joy.
She also produced a documentary on Inca history for Yale University and has supported cultural film initiatives including the New England Festival of Latin American and Iberian Cinema and the New Haven Documentary Film Festival.
Jenny earned a B.A. in Communications with a major in Journalism from Universidad San Martín de Porres in Peru. She also completed postgraduate studies in Hispanic Marketing Communications at Florida State University.
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Projects
In progress.