ABOUT

Culture isn't

a trend to us,

it's our DNA.

We’re a culturally strategic boutique PR firm helping purposed-driven brands build trust and cultural relevance with today’s diverse America. Chévere.

Facts & Insights

"The nation is diversifying even faster than predicted; according to new census data, Black, Hispanic, Asian Pacific Islander, and Indigenous Americans will make up the population majority in the U.S. by the year 2045."

The Brooking Institute

📊

What We Do

We ignite powerful communications that transcend languages, cultures, and identities. Con corazón.

🌍 Cultural Insights & Strategy

✔ Understand what moves your audience

✔ Build campaigns grounded in cultural truth

✔ Activate with precision and purpose

📣 Inclusive Comms & PR

✔ Engage Hispanic/multicultural communities

✔ Strengthen visibility through trusted voices

✔ Manage crisis with cultural sensitivity

📱Multicultural Media Engagement

✔ Connect with media that matters

✔ Amplify stories across all platforms

✔ Monitor impact in real time

📝 The Newsroom

✔ Craft inclusive content in English & Spanish

✔ Pitch-ready press and op-eds

✔ Deliver stories that move communities

🤝 LatAm Business Relationships

✔ Navigate cultural regional nuances

✔ Communicate with cultural fluency

✔ Build lasting business relationships

Meet The Founder

JENNY

MEDINA

MORRIS

Founder & Managing Director

With deep roots in Latin America and over two decades of international experience, Jenny leads OmniCulture, helping brands across the U.S. craft inclusive communications strategies. Her work blends global insight with local authenticity to deliver impact and connection.

She began her career as a political and investigative journalist in her hometown, Lima, Perú, covering the final years of Alberto Fujimori’s dictatorship. Her reporting, which appeared in leading Latin American outlets, shaped her commitment to using communications as a tool for positive change.

Stepping into the agency world, Jenny wrote copywriting pieces for Fortune 500 companies, including Procter & Gamble, Johnson & Johnson, and Gillette, introducing consumer products to the Latin American wholesale market.

She led a statewide PR campaign that registered 22,000 Hispanic voters, doubling the Connecticut Secretary of State’s goal. Through strategic media and reputation-building, she helped clients earn national recognition, including awards for National Penn Bank, MassHousing, and Northeast Utilities (now Eversource). Her roster included the Hospital of Central Connecticut and the Hartford Foundation for Public Giving.

Recent highlights include securing front-page media coverage for the International Festival of Arts & Ideas and elevating performances by global talents such as Angélique Kidjo, Jon Secada, Samara Joy, DakhaBrakha and Dobet Gnahoré, to name a few.

Jenny’s passion for cultural storytelling led her to collaborate with Yale University, where she directed a documentary on Inka culture and supported the New England Festival of Latin American and Iberian Cinema. She has also served on the programming committee for the New Haven Documentary Film Festival.

She earned a Bachelor of Science in Communications from Universidad San Martín de Porres in Lima, Perú, and completed a postgraduate certificate in Hispanic Marketing from Florida State University. Connect with Jenny via LinkedIn.

Let's meet