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Culture isn't
a trend to us,
it's our DNA.
We aren't your traditional PR firm. We’re a culturally strategic boutique PR firm helping purposed-driven brands and organizations build trust and cultural relevance with today’s diverse America. Chévere.
Facts & Insights
📊
What We Do
We passionately collaborate with clients to spark meaningful changes across the arts and culture, healthcare, government and nonprofit sectors. Buenisímo.
Cultural Insights & Strategy
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Research and audience analysis
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Planning and implementation
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Campaign development
Inclusive Comms & Public Relations
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Multicultural community relations
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U.S. Hispanic engagement
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Events and partnerships
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Crisis and reputation management
Multicultural Media Engagement
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Media relationships
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Traditional and social media
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Social engagement and monitoring
The Newsroom
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Press releases and Op-ed
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Distribution and Dissemination
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Inclusive Storytelling (En/Sp)
LatAm Business Relationships
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Counsel on developing cultural empathy, fostering connections, and navigating regional nuances to build a successful business relationships in Latin America.
Meet The Founder
JENNY
MEDINA
MORRIS
Founder & Managing Director 🚀
With deep roots in Latin America and over two decades of international experience, Jenny leads OmniCulture, helping brands across the U.S. craft inclusive communications strategies. Her work blends global insight with local authenticity to deliver both impact and connection.
She began her career as a political and investigative journalist in Lima, Perú, covering the final years of Alberto Fujimori’s dictatorship. Her reporting which appeared in leading Latin American outlets, shaped her commitment to using communications as a tool for positive change.
Stepping into the agency world, Jenny developed advertorials for Fortune 500 companies including Procter & Gamble, Johnson & Johnson, and Gillette, introducing consumer products to the Latin American wholesale market.
She later directed a statewide Hispanic voter registration campaign for the Connecticut Secretary of State, successfully registering 20,000 new voters, doubling the original goal. Her work managing the reputation of National Penn Bank helped it gain recognition as “People’s Favorite Bank” in Pennsylvania. She has overseen a diverse portfolio of clients including the Hospital of Central Connecticut, MassHousing, the Hartford Foundation for Public Giving, and Northeast Utilities (now Eversource).
A recent highlight includes securing front-page media coverage for the International Festival of Arts & Ideas, elevating performances by global talents such as Jon Secada, Samara Joy, DakhaBrakha, Dobet Gnahoré, and Angélique Kidjo.
Jenny’s passion for cultural storytelling led her to collaborate with Yale University, where she directed a documentary on Inca culture and supported the New England Festival of Latin American and Iberian Cinema. She has served on the programming committee for the New Haven Documentary Film Festival.
She earned a Bachelor of Science in Communications from Universidad San Martín de Porres in Lima, Perú, and completed a postgraduate certificate in Hispanic Marketing from Florida State University.
What people are saying
Testimonials
“Jenny has an international portfolio that someone would envy, and her work has already developed a strong reputation.”
Keith Griffting, Fresh Faces, Hartford Business Journal